Celebrates the work of midwives and the important role they play in maternal and newborn healthcare worldwide.
Pack contents
Strategic context
Maternity hospitals can celebrate midwives while building trust with expecting parents.
Appreciative, warm tone. Feature real midwives. Internal engagement drives external reach. Partner with maternity and midwifery departments.
#IDM2025 · #MidwivesDay · #Midwifery · #MidwivesLeadTheWay
Ready to execute
Feature your hospital's midwives — their stories, expertise, and dedication to mothers. · Platforms: instagram, linkedin
Midwives attend 90% of births in many countries — celebrate their contribution. · Platforms: instagram, facebook
Past themes
Official theme for 2024.
Related services
Same category
The people we work with
Hospital leaders, doctors, and clinic teams on the websites, marketing, and growth we build together.
Hospital Marketing
GM - Marketing, Indraprastha Apollo Hospitals · New Delhi
On scaling multi-specialty healthcare marketing and patient trust
Watch on YouTubeOncology
Senior Oncologist · Hyderabad
On reaching Google’s top 10 for specialist searches
Watch on YouTubeMaxillofacial Surgery
Maxillofacial Surgeon · Delhi NCR
Achieving #1 Google ranking and consistent patient leads
Watch on YouTube
Free executive download
Reaching international patients country by country.
15 pages · Country selection · multilingual pages · WhatsApp-first funnels
Free · 30 min · no commitment
Tell us the audience and the channel, and we'll plan your International Day of the Midwife campaign with you.
Why choose us
Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.
It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.
Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.
HIPAA-aware handling, ASCI-reviewed creative, and GDPR/DPDP sign-off on every campaign — our standard, not an upcharge or an afterthought.
The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.
Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.
We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.
Healthcare-only · since 2016
A team that does one thing well.
Keep going
Adjacent services, problems we’re asked about most often, and the case files that show how we work.
How we run it for practices like yours
Inside Healthcare SEO
Inside Healthcare SEO
Inside Healthcare SEO
Pairs with this engagement
Pairs with this engagement
Common issue in this segment
Common issue in this segment
TMS patient-growth programme · 5 mo
Local SEO tampa market · 11 mo
Google's framework for judging content quality. Because healthcare is a YMYL (Your Money Your Life) category, …
Formerly Google My Business, this free tool controls how a healthcare provider shows up across Google Search a…
Long-form playbook
To systematically generate Google reviews: (1) Ask every patient the same neutral way — never only the ones wh…
Local SEO + media buying in Gurugram
Local SEO + media buying in Noida
Beyond the day
International Day of the Midwife gives obstetrics and gynaecology practices a date patients recognise. The campaign lands harder when it builds on healthcare professional content you publish all year.
If you run the campaign in-house, the social media content calendar guide and what doctors should post on Instagram cover the planning. Patient education content keeps the topic working in search after the day passes, and email and WhatsApp follow-ups reach patients who missed the posts.
Awareness content is still advertising, so check the rules where you post: the NMC's advertising guidelines for doctors in India and CQC and ASA rules in the UK. Can doctors advertise on social media covers the common questions.
Practical notes & supporting evidence
Start hereInternational Day of the Midwife campaign ideas.
Establish contextUse the published scope and relevant source material
Choose the next stepFollow the linked resource and assign an owner
For the proposed “Midwife Spotlight” idea, define the audience question before making the artwork. The calendar suggests carousel content for instagram, linkedin. Write the message, the intended next action and the person responsible for checking medical statements into the brief. Review the final caption and visual together, including any terminology that may need explanation for a general audience. A campaign idea is a starting point for planning, not evidence that a particular format will perform better for your practice.
If you also use “Midwifery Facts”, decide whether it serves the same question or a different stage of understanding. Connect the pieces with consistent terminology and an appropriate destination for fuller information. Confirm the observance date and any annual theme with its current official organiser before publication; the stored calendar is a planning reference and should not be treated as a substitute for that check. Keep the source URL, approved text, creative version and publication date with the campaign record. This gives your team a clear reference when the content is adapted, translated or reused.
Begin with the question you need to answer, then choose the most appropriate destination in this collection. A guide explains a method, a checklist supports a repeatable review, a calculator explores assumptions and a case file documents a particular engagement. Reading them as interchangeable resources can create confusion. If you need to brief a supplier, start with the relevant service or framework. If you need to assess evidence, start with the source reports and the limits stated alongside the example.
Use the collection to narrow the investigation rather than adding every possible task to a marketing plan. Identify the stage where progress is blocked: discovery, understanding the service, making contact, arranging an appointment or following up. Choose a resource that addresses that stage and keep a short note of the evidence you need. A focused review is easier to act on than a long list of unrelated recommendations, particularly when clinical approvals and operational changes involve different people.
Client portfolio · Healthcare websites
