UN-recognized day celebrating yoga's universal appeal. India's Prime Minister proposed the idea and June 21 was chosen as the summer solstice.
Pack contents
Strategic context
Massive engagement opportunity, especially in India and Middle East. Yoga content is highly shareable and positions healthcare brands as holistic wellness advocates.
Universal audience. India-specific: tie to national pride. Middle East: wellness and stress management angle. Feature doctors and staff for credibility.
#InternationalYogaDay · #YogaDay · #YogaForHealth · #IDY2024
Ready to execute
Organize and document a yoga session for hospital staff and patients (where appropriate). · Platforms: instagram, facebook, youtube
Carousel: yoga poses for back pain, stress, diabetes management, PCOD — specialist-approved. · Platforms: instagram, facebook
Doctors and hospital leadership practicing yoga — relatable, humanizing content. · Platforms: instagram
How yoga complements medical treatment — post-surgery recovery, mental health, chronic disease management. · Platforms: instagram, linkedin
Past themes
Official theme for 2024.
Official theme for 2023.
Related services
The people we work with
Hospital leaders, doctors, and clinic teams on the websites, marketing, and growth we build together.
Hospital Marketing
GM - Marketing, Indraprastha Apollo Hospitals · New Delhi
On scaling multi-specialty healthcare marketing and patient trust
Watch on YouTubeOncology
Senior Oncologist · Hyderabad
On reaching Google’s top 10 for specialist searches
Watch on YouTubeMaxillofacial Surgery
Maxillofacial Surgeon · Delhi NCR
Achieving #1 Google ranking and consistent patient leads
Watch on YouTube
Free executive download
Reaching international patients country by country.
15 pages · Country selection · multilingual pages · WhatsApp-first funnels
Free · 30 min · no commitment
Tell us the audience and the channel, and we'll plan your International Yoga Day campaign with you.
Why choose us
Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.
It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.
Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.
HIPAA-aware handling, ASCI-reviewed creative, and GDPR/DPDP sign-off on every campaign — our standard, not an upcharge or an afterthought.
The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.
Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.
We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.
Healthcare-only · since 2016
A team that does one thing well.
Keep going
Adjacent services, problems we’re asked about most often, and the case files that show how we work.
How we run it for practices like yours
Inside Healthcare SEO
Inside Healthcare SEO
Inside Healthcare SEO
Pairs with this engagement
Pairs with this engagement
Common issue in this segment
Common issue in this segment
TMS patient-growth programme · 5 mo
Local SEO tampa market · 11 mo
Optimizing a business's online presence so it surfaces in location-based searches — Google Maps and the local …
Google's framework for judging content quality. Because healthcare is a YMYL (Your Money Your Life) category, …
Long-form playbook
Best practices for negative review responses: (1) Respond within 24 hours — speed shows you care, (2) Be profe…
Local SEO + media buying in Nashville
Local SEO + media buying in San Diego
international yoga day · Portfolio
