India's national campaign to create awareness about nutrition and healthy eating habits. Promotes the importance of balanced diet for health.
Pack contents
Strategic context
Growing health-consciousness in India. Hospitals and wellness clinics can position dietetics and nutrition services.
Universally relatable. Recipe content performs best. Target health-conscious adults and parents. Partner with dietetics, nutrition, and endocrinology departments.
#NationalNutritionWeek · #NutritionWeek · #EatHealthy · #PoshanAbhiyan
Ready to execute
One nutrition tip per day for the entire week — proteins, vitamins, hydration, etc. · Platforms: instagram, facebook
Hospital dietitian shares quick, healthy recipe in a reel format. · Platforms: instagram, youtube
Debunk common diet myths — 'carbs are bad', 'ghee makes you fat', 'skip meals to lose weight'. · Platforms: instagram, facebook
Live Q&A on everyday nutrition questions — general education, no consultation offers. · Platforms: instagram, whatsapp, facebook
Past themes
Official theme for 2024.
Related services
Same category
The people we work with
Hospital leaders, doctors, and clinic teams on the websites, marketing, and growth we build together.
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GM - Marketing, Indraprastha Apollo Hospitals · New Delhi
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A 90-day plan from first search to booked appointment.
17 pages · Built from our work with 350+ healthcare clients · Updated for AI search
Free · 30 min · no commitment
Tell us the audience and the channel, and we'll plan your National Nutrition Week (India) campaign with you.
Why choose us
Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.
It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.
Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.
HIPAA-aware handling, ASCI-reviewed creative, and GDPR/DPDP sign-off on every campaign — our standard, not an upcharge or an afterthought.
The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.
Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.
We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.
Healthcare-only · since 2016
A team that does one thing well.
Keep going
Adjacent services, problems we’re asked about most often, and the case files that show how we work.
How we run it for practices like yours
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Pairs with this engagement
Pairs with this engagement
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Make it count
National Nutrition Week (India) matters most to nutrition and weight-management clinics, because it's the day patients are already thinking about the topic. Treat it as one beat in a year of wellness & prevention content, not a one-off post.
Short video usually carries days like this: procedure explainer videos and educational health content are where most of the reach comes from. How often a clinic should post sets the rhythm, and the content calendar generator puts the date on a 12-week plan.
Awareness content is still advertising, so check the rules where you post: the NMC's advertising guidelines for doctors in India. Can doctors advertise on social media covers the common questions.
Practical notes & supporting evidence
Start hereNational Nutrition Week (India) campaign ideas.
Establish contextUse the published scope and relevant source material
Choose the next stepFollow the linked resource and assign an owner
For the proposed “Daily Nutrition Tips Series” idea, define the audience question before making the artwork. The calendar suggests carousel content for instagram, facebook. Write the message, the intended next action and the person responsible for checking medical statements into the brief. Review the final caption and visual together, including any terminology that may need explanation for a general audience. A campaign idea is a starting point for planning, not evidence that a particular format will perform better for your practice.
If you also use “Dietitian Recipe Reel”, decide whether it serves the same question or a different stage of understanding. Connect the pieces with consistent terminology and an appropriate destination for fuller information. Confirm the observance date and any annual theme with its current official organiser before publication; the stored calendar is a planning reference and should not be treated as a substitute for that check. Keep the source URL, approved text, creative version and publication date with the campaign record. This gives your team a clear reference when the content is adapted, translated or reused.
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