One of the first and most recognized global health days. Dedicated to raising awareness about HIV/AIDS, remembering those lost, and supporting those living with HIV.
Pack contents
Strategic context
39 million people live with HIV globally. Destigmatization is critical. Infectious disease departments and hospitals can lead the conversation.
Red ribbon is universal. Focus on destigmatization and testing normalization. NEVER share patient identities without explicit consent. Partner with infectious disease departments.
#WorldAIDSDay · #WAD · #HIVAwareness · #EndHIVStigma · #RedRibbon · #KnowYourStatus
Ready to execute
Staff wearing red ribbons, hospital lit in red — solidarity and awareness. · Platforms: instagram, facebook, linkedin
Promote confidential HIV testing and point people to free government testing centres — normalize testing. · Platforms: instagram, facebook, whatsapp
Destigmatize HIV — address transmission myths, treatment advances, U=U (Undetectable = Untransmittable). · Platforms: instagram, facebook
Story of a person living well with HIV thanks to antiretroviral therapy. · Platforms: youtube, instagram
Past themes
Official theme for 2024.
Official theme for 2023.
Related services
The people we work with
Hospital leaders, doctors, and clinic teams on the websites, marketing, and growth we build together.
Hospital Marketing
GM - Marketing, Indraprastha Apollo Hospitals · New Delhi
On scaling multi-specialty healthcare marketing and patient trust
Watch on YouTubeOncology
Senior Oncologist · Hyderabad
On reaching Google’s top 10 for specialist searches
Watch on YouTubeMaxillofacial Surgery
Maxillofacial Surgeon · Delhi NCR
Achieving #1 Google ranking and consistent patient leads
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Free executive download
The 14-day WhatsApp booking-bot implementation playbook.
15 pages · Spec · build · test · launch · compliance
Free · 30 min · no commitment
Tell us the audience and the channel, and we'll plan your World AIDS Day campaign with you.
Why choose us
Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.
It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.
Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.
HIPAA-aware handling, ASCI-reviewed creative, and GDPR/DPDP sign-off on every campaign — our standard, not an upcharge or an afterthought.
The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.
Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.
We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.
Healthcare-only · since 2016
A team that does one thing well.
Keep going
Adjacent services, problems we’re asked about most often, and the case files that show how we work.
How we run it for practices like yours
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Beyond the day
World AIDS Day matters most to infectious disease services, because it's the day patients are already thinking about the topic. Treat it as one beat in a year of disease awareness content, not a one-off post.
Short video usually carries days like this: procedure explainer videos and educational health content are where most of the reach comes from. How often a clinic should post sets the rhythm, and the content calendar generator puts the date on a 12-week plan.
Awareness content is still advertising, so check the rules where you post: the NMC's advertising guidelines for doctors in India, HIPAA marketing rules in the US and healthcare advertising rules across the GCC. Can doctors advertise on social media covers the common questions.
Client portfolio · Healthcare websites
