Global Initiative for Asthma (GINA) event to improve asthma awareness and care around the world.
Pack contents
Strategic context
339 million people have asthma. Air pollution in Indian cities makes this highly relevant. Pulmonology clinics can drive significant traffic.
Highly seasonal relevance in polluted cities. Target parents of asthmatic children and adult patients. Partner with pulmonology departments.
#WorldAsthmaDay · #AsthmaAwareness · #BreatheEasy · #AsthmaControl
Ready to execute
Pulmonologist demonstrates correct inhaler technique — most patients use it wrong. · Platforms: instagram, youtube
Downloadable asthma action plan template for patients — shareable, brand-building. · Platforms: instagram, facebook
Connect asthma to local air quality issues — especially relevant in Delhi NCR, Mumbai. · Platforms: instagram, twitter
Past themes
Official theme for 2024.
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A 90-day plan from first search to booked appointment.
17 pages · Built from our work with 350+ healthcare clients · Updated for AI search
Free · 30 min · no commitment
Tell us the audience and the channel, and we'll plan your World Asthma Day campaign with you.
Why choose us
Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.
It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.
Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.
HIPAA-aware handling, ASCI-reviewed creative, and GDPR/DPDP sign-off on every campaign — our standard, not an upcharge or an afterthought.
The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.
Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.
We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.
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Adjacent services, problems we’re asked about most often, and the case files that show how we work.
How we run it for practices like yours
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Pairs with this engagement
Pairs with this engagement
Common issue in this segment
Common issue in this segment
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Plan the campaign
For pulmonology and chest clinics, World Asthma Day is a ready-made reason to talk to patients. It works best inside a steady run of disease awareness content rather than as a single post.
Short video usually carries days like this: procedure explainer videos and educational health content are where most of the reach comes from. How often a clinic should post sets the rhythm, and the content calendar generator puts the date on a 12-week plan.
Awareness content is still advertising, so check the rules where you post: the NMC's advertising guidelines for doctors in India, HIPAA marketing rules in the US and healthcare advertising rules across the GCC. Can doctors advertise on social media covers the common questions.
Practical notes & supporting evidence
Start hereWorld Asthma Day campaign ideas.
Establish contextUse the published scope and relevant source material
Choose the next stepFollow the linked resource and assign an owner
For the proposed “Inhaler Technique Demo” idea, define the audience question before making the artwork. The calendar suggests reel content for instagram, youtube. Write the message, the intended next action and the person responsible for checking medical statements into the brief. Review the final caption and visual together, including any terminology that may need explanation for a general audience. A campaign idea is a starting point for planning, not evidence that a particular format will perform better for your practice.
If you also use “Asthma Action Plan”, decide whether it serves the same question or a different stage of understanding. Connect the pieces with consistent terminology and an appropriate destination for fuller information. Confirm the observance date and any annual theme with its current official organiser before publication; the stored calendar is a planning reference and should not be treated as a substitute for that check. Keep the source URL, approved text, creative version and publication date with the campaign record. This gives your team a clear reference when the content is adapted, translated or reused.
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