We serve Nigeria providers from our team in Gurugram, India.
Consented patient stories where the law allows them (US, UK, Dubai with DHA approval). Not in India (NMC 2026), Saudi Arabia, Singapore, Kenya or for Australian clinical care. In Lagos, that means working against the local results, not a national average.
Consults in Lagos run around ₦10,000-50,000, so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "patient testimonial video", "healthcare testimonial production", "consented patient story video", "hospital patient story video" — each qualified to Lagos and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Lagos
- Mobile-first patients — majority access internet via smartphone only
- Medical tourism leakage to India and UK — opportunity to retain patients locally
- HMO insurance penetration very low — most patients are self-pay
- Traffic and infrastructure affect patient willingness to travel for care
These are the friction points our Lagos engagements address in the first 60 days. The rest of the programme is about compounding the wins.
