WHO-backed global day for mental health education, awareness, and advocacy against social stigma. Increasingly important post-pandemic.
Pack contents
Strategic context
Mental health awareness has exploded post-pandemic. Psychiatry, psychology, and counseling practices see highest engagement on this day.
Young adults 18-35 are most engaged. Anti-stigma messaging resonates strongest. Use green ribbon symbolism. Partner with psychiatry, psychology, and corporate wellness.
#WorldMentalHealthDay · #MentalHealthMatters · #MentalHealthAwareness · #BreakTheStigma · #ItsOkNotToBeOk
Ready to execute
Powerful message from a psychiatrist normalizing seeking help for mental health. · Platforms: instagram, youtube, linkedin
What to say (and what NOT to say) to someone struggling with mental health. · Platforms: instagram, facebook
Hospital's mental health support for its own staff — builds employer brand. · Platforms: linkedin, instagram
Offer free anxiety/depression screening questionnaires with consultation offers. · Platforms: instagram, facebook, whatsapp
Debunk myths: 'therapy is for crazy people', 'just be positive', 'real men don't cry'. · Platforms: instagram
Past themes
Official theme for 2024.
Official theme for 2023.
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The people we work with
Hospital leaders, doctors, and clinic teams on the websites, marketing, and growth we build together.
Hospital Marketing
GM - Marketing, Indraprastha Apollo Hospitals · New Delhi
On scaling multi-specialty healthcare marketing and patient trust
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On reaching Google’s top 10 for specialist searches
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Maxillofacial Surgeon · Delhi NCR
Achieving #1 Google ranking and consistent patient leads
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A 90-day plan from first search to booked appointment.
17 pages · Built from our work with 350+ healthcare clients · Updated for AI search
Free · 30 min · no commitment
Tell us the audience and the channel, and we'll plan your World Mental Health Day campaign with you.
Why choose us
Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.
It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.
Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.
HIPAA-aware handling, ASCI-reviewed creative, and GDPR/DPDP sign-off on every campaign — our standard, not an upcharge or an afterthought.
The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.
Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.
We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.
Healthcare-only · since 2016
A team that does one thing well.
Keep going
Adjacent services, problems we’re asked about most often, and the case files that show how we work.
How we run it for practices like yours
How we run it for practices like yours
Long-form playbook
Inside Healthcare SEO
Inside Healthcare SEO
Inside Healthcare SEO
Pairs with this engagement
Pairs with this engagement
A specific pain we solve
A specific pain we solve
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Common issue in this segment
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