Sources & References
15 million babies are born premature every year. Maternity hospitals and NICU departments can build deep emotional connections with families.
Purple is the awareness color. Extremely emotional content. Feature NICU staff and families with consent. Target expecting parents and NICU alumni families.
#WorldPrematurityDay · #PurpleForPreemies · #PrematurityAwareness · #NICUstrong
Spotlight NICU nurses and neonatologists caring for premature babies. · Platforms: instagram, youtube
A family's NICU journey — from premature birth to going home. · Platforms: youtube, instagram
Staff wearing purple socks/ribbons — visual, shareable solidarity. · Platforms: instagram, facebook
Created NICU spotlight content and preemie journey stories for maternity hospitals. — Result: 200K reach, extremely high emotional engagement
The exact 90-day system behind 2M+ patient leads.
Adjacent services, problems we're asked about most often, and the case files that show how we work.
