Global campaign to raise awareness about childhood cancer, advocate for better treatment, and support children and families affected.
Pack contents
Strategic context
400,000 children get cancer each year. Pediatric oncology programs can build community support and drive early referrals.
Gold is the awareness color. Extremely emotional — handle with sensitivity. Feature medical team, not just patients. Partner with pediatric oncology departments.
#ICCD · #ChildhoodCancer · #GoGold · #NoChildWithCancer
Ready to execute
Staff wearing gold ribbons — gold is the childhood cancer awareness color. · Platforms: instagram, facebook
Feature your hospital's pediatric oncology team and their dedication. · Platforms: instagram, linkedin
400,000 children diagnosed globally every year — awareness drives early detection. · Platforms: instagram, facebook
Past themes
Official theme for 2024.
Related services
Same category
The people we work with
Hospital leaders, doctors, and clinic teams on the websites, marketing, and growth we build together.
Hospital Marketing
GM - Marketing, Indraprastha Apollo Hospitals · New Delhi
On scaling multi-specialty healthcare marketing and patient trust
Watch on YouTubeOncology
Senior Oncologist · Hyderabad
On reaching Google’s top 10 for specialist searches
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Maxillofacial Surgeon · Delhi NCR
Achieving #1 Google ranking and consistent patient leads
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Free executive download
Reaching international patients country by country.
15 pages · Country selection · multilingual pages · WhatsApp-first funnels
Free · 30 min · no commitment
Tell us the audience and the channel, and we'll plan your International Childhood Cancer Day campaign with you.
Why choose us
Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.
It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.
Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.
HIPAA-aware handling, ASCI-reviewed creative, and GDPR/DPDP sign-off on every campaign — our standard, not an upcharge or an afterthought.
The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.
Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.
We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.
Healthcare-only · since 2016
A team that does one thing well.
Keep going
Adjacent services, problems we’re asked about most often, and the case files that show how we work.
How we run it for practices like yours
Long-form playbook
Inside Healthcare SEO
Inside Healthcare SEO
Inside Healthcare SEO
Pairs with this engagement
Pairs with this engagement
A specific pain we solve
A specific pain we solve
Common issue in this segment
Common issue in this segment
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Long-form playbook
Make it count
International Childhood Cancer Day matters most to oncology practices, because it's the day patients are already thinking about the topic. Treat it as one beat in a year of pediatric health content, not a one-off post.
To plan the posts, the content calendar generator builds a 12-week schedule around dates like this one, and the social media content calendar guide shows how to fill it. For formats, read what doctors should post on Instagram; healthcare video marketing turns the strongest idea into a reel.
Awareness content is still advertising, so check the rules where you post: the NMC's advertising guidelines for doctors in India, HIPAA marketing rules in the US and CQC and ASA rules in the UK. Can doctors advertise on social media covers the common questions.
Practical notes & supporting evidence
Start hereInternational Childhood Cancer Day campaign ideas.
Establish contextUse the published scope and relevant source material
Choose the next stepFollow the linked resource and assign an owner
For the proposed “Gold Ribbon Campaign” idea, define the audience question before making the artwork. The calendar suggests post content for instagram, facebook. Write the message, the intended next action and the person responsible for checking medical statements into the brief. Review the final caption and visual together, including any terminology that may need explanation for a general audience. A campaign idea is a starting point for planning, not evidence that a particular format will perform better for your practice.
If you also use “Pediatric Oncology Team Spotlight”, decide whether it serves the same question or a different stage of understanding. Connect the pieces with consistent terminology and an appropriate destination for fuller information. Confirm the observance date and any annual theme with its current official organiser before publication; the stored calendar is a planning reference and should not be treated as a substitute for that check. Keep the source URL, approved text, creative version and publication date with the campaign record. This gives your team a clear reference when the content is adapted, translated or reused.
Client portfolio · Healthcare websites
