We serve Peru providers from our team in Gurugram, India.
Run one Performance Max campaign that places your hospital across Search, Display, YouTube, Maps and Discover, with Google AI steering spend toward booked patients. In Lima, that means working against the local results, not a national average.
Consults in Lima run around PEN 100-500, so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "healthcare performance max", "medical pmax campaigns", "healthcare pmax", "medical performance max" — each qualified to Lima and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Lima
- SIS and EsSalud public systems dominate — private competes for elective care
- Spanish-language content essential for local market
- Concentrated market in Lima — 70% of specialists practice here
- Limited digital healthcare marketing — first-mover advantage
These are the friction points our Lima engagements address in the first 60 days. The rest of the programme is about compounding the wins.