We serve the United States providers from our team in Gurugram, India.
Paid social on Meta, YouTube, LinkedIn and, where it operates, TikTok, run to each market's ad rules. No promotional ads for individual doctors in India. In Charlotte, that means working against the local results, not a national average.
Consults in Charlotte run around $200-450, so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "healthcare paid social", "medical social ads", "hospital social media advertising", "clinic paid social campaigns" — each qualified to Charlotte and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Charlotte
- Atrium Health and Novant Health duopoly dominates the market
- Rapid population growth from relocations creates new patient demand
- Banking corridor professionals expect premium healthcare experience
- Cross-border patients from South Carolina expand the market
These are the friction points our Charlotte engagements address in the first 60 days. The rest of the programme is about compounding the wins.