We serve United States providers from our team in Gurugram, India.
Run one Performance Max campaign that places your hospital across Search, Display, YouTube, Maps and Discover, with Google AI steering spend toward booked patients. In San Diego, that means working against the local results, not a national average.
Consults in San Diego run around $200-500, so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "healthcare performance max", "medical pmax campaigns", "healthcare pmax", "medical performance max" — each qualified to San Diego and to your specialty rather than chased at national scale.
Healthcare marketing challenges in San Diego
- Three major health systems (UCSD, Scripps, Sharp) create three-way competition
- Military/veteran population creates unique healthcare marketing needs
- Cross-border patients from Tijuana and medical tourism to Mexico
- Biotech corridor means B2B healthcare marketing also competitive
These are the friction points our San Diego engagements address in the first 60 days. The rest of the programme is about compounding the wins.