Global movement addressing men's health issues: prostate cancer, testicular cancer, mental health, and suicide prevention. Famous for the moustache-growing challenge.
Pack contents
Strategic context
Men are 50% less likely to visit a doctor than women. Movember campaigns break this barrier. Urology, oncology, and mental health practices benefit hugely.
Target men 30-60 and their partners/families who encourage checkups. Fun, approachable tone. Moustache content is highly shareable. Partner with urology, oncology, cardiology.
#Movember · #MensHealth · #MoSistas · #ProstateCancer · #MentalHealth · #GrowAMo
Ready to execute
Doctors and staff growing moustaches throughout November — weekly progress posts. · Platforms: instagram, facebook, linkedin
Share what your men's screening package includes — prostate, testosterone, cardiovascular — with the fee stated factually. · Platforms: instagram, facebook, whatsapp
Video addressing when men should start prostate screening and warning signs. · Platforms: instagram, youtube
Campaign addressing why men avoid doctors and health checkups — destigmatize. · Platforms: instagram, linkedin
Past themes
Official theme for 2024.
Official theme for 2023.
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The people we work with
Hospital leaders, doctors, and clinic teams on the websites, marketing, and growth we build together.
Hospital Marketing
GM - Marketing, Indraprastha Apollo Hospitals · New Delhi
On scaling multi-specialty healthcare marketing and patient trust
Watch on YouTubeOncology
Senior Oncologist · Hyderabad
On reaching Google’s top 10 for specialist searches
Watch on YouTubeMaxillofacial Surgery
Maxillofacial Surgeon · Delhi NCR
Achieving #1 Google ranking and consistent patient leads
Watch on YouTube
Free executive download
A 90-day plan from first search to booked appointment.
17 pages · Built from our work with 350+ healthcare clients · Updated for AI search
Free · 30 min · no commitment
Tell us the audience and the channel, and we'll plan your Movember — Men's Health Awareness Month campaign with you.
Why choose us
Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.
It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.
Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.
HIPAA-aware handling, ASCI-reviewed creative, and GDPR/DPDP sign-off on every campaign — our standard, not an upcharge or an afterthought.
The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.
Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.
We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.
Healthcare-only · since 2016
A team that does one thing well.
Keep going
Adjacent services, problems we’re asked about most often, and the case files that show how we work.
How we run it for practices like yours
Inside Healthcare SEO
Inside Healthcare SEO
Inside Healthcare SEO
Pairs with this engagement
Pairs with this engagement
Common issue in this segment
Common issue in this segment
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Long-form playbook
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Make it count
For multi-specialty hospitals, Movember — Men's Health Awareness Month is a ready-made reason to talk to patients. It works best inside a steady run of health awareness content rather than as a single post.
Short video usually carries days like this: procedure explainer videos and educational health content are where most of the reach comes from. How often a clinic should post sets the rhythm, and the content calendar generator puts the date on a 12-week plan.
Awareness content is still advertising, so check the rules where you post: HIPAA marketing rules in the US, CQC and ASA rules in the UK and the NMC's advertising guidelines for doctors in India. Can doctors advertise on social media covers the common questions.
Client portfolio · Healthcare websites
