Global awareness day for rare diseases, affecting 300 million people worldwide. Organized by EURORDIS and 65+ national alliance patient organizations.
Pack contents
Strategic context
Hospitals with genetics departments and rare disease programs can reach a highly engaged community.
Zebra stripe is the symbol. Engage with rare disease patient communities. Partner with genetics, pediatrics, and neurology departments.
#RareDiseaseDay · #RareDisease · #ShowYourStripes · #1in10
Ready to execute
There are 7,000+ rare diseases affecting 300M+ people globally — most people don't know. · Platforms: instagram, linkedin
Specialist explains the path from rare disease diagnosis to treatment and where families can find support groups. · Platforms: youtube, instagram
When to consider genetic testing and counseling — specialist interview. · Platforms: instagram, youtube
Past themes
Official theme for 2024.
Related services
The people we work with
Hospital leaders, doctors, and clinic teams on the websites, marketing, and growth we build together.
Hospital Marketing
GM - Marketing, Indraprastha Apollo Hospitals · New Delhi
On scaling multi-specialty healthcare marketing and patient trust
Watch on YouTubeOncology
Senior Oncologist · Hyderabad
On reaching Google’s top 10 for specialist searches
Watch on YouTubeMaxillofacial Surgery
Maxillofacial Surgeon · Delhi NCR
Achieving #1 Google ranking and consistent patient leads
Watch on YouTube
Free executive download
A 90-day plan from first search to booked appointment.
17 pages · Built from our work with 350+ healthcare clients · Updated for AI search
Free · 30 min · no commitment
Tell us the audience and the channel, and we'll plan your Rare Disease Day campaign with you.
Why choose us
Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.
It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.
Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.
HIPAA-aware handling, ASCI-reviewed creative, and GDPR/DPDP sign-off on every campaign — our standard, not an upcharge or an afterthought.
The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.
Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.
We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.
Healthcare-only · since 2016
A team that does one thing well.
Keep going
Adjacent services, problems we’re asked about most often, and the case files that show how we work.
How we run it for practices like yours
Inside Healthcare SEO
Inside Healthcare SEO
Inside Healthcare SEO
Pairs with this engagement
Pairs with this engagement
Common issue in this segment
Common issue in this segment
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Beyond the day
Rare Disease Day gives multi-specialty hospitals a date patients recognise. The campaign lands harder when it builds on disease awareness content you publish all year.
Short video usually carries days like this: procedure explainer videos and educational health content are where most of the reach comes from. How often a clinic should post sets the rhythm, and the content calendar generator puts the date on a 12-week plan.
Awareness content is still advertising, so check the rules where you post: HIPAA marketing rules in the US, CQC and ASA rules in the UK and the NMC's advertising guidelines for doctors in India. Can doctors advertise on social media covers the common questions.
Practical notes & supporting evidence
Start hereRare Disease Day campaign ideas.
Establish contextUse the published scope and relevant source material
Choose the next stepFollow the linked resource and assign an owner
For the proposed “Rare Disease Facts” idea, define the audience question before making the artwork. The calendar suggests carousel content for instagram, linkedin. Write the message, the intended next action and the person responsible for checking medical statements into the brief. Review the final caption and visual together, including any terminology that may need explanation for a general audience. A campaign idea is a starting point for planning, not evidence that a particular format will perform better for your practice.
If you also use “Patient Family Story”, decide whether it serves the same question or a different stage of understanding. Connect the pieces with consistent terminology and an appropriate destination for fuller information. Confirm the observance date and any annual theme with its current official organiser before publication; the stored calendar is a planning reference and should not be treated as a substitute for that check. Keep the source URL, approved text, creative version and publication date with the campaign record. This gives your team a clear reference when the content is adapted, translated or reused.
Client portfolio · Healthcare websites
