WHO campaign to increase awareness of global antibiotic resistance and encourage best practices to prevent further emergence of drug-resistant infections.
Pack contents
Strategic context
AMR is a top 10 global health threat. Hospitals and clinics can educate patients about responsible antibiotic use.
Target general public — self-medication is widespread in India and SEA. Simple, non-technical language. Partner with infectious disease and pharmacy departments.
#AntibioticAwarenessWeek · #WAAW · #AntimicrobialResistance · #AMR
Ready to execute
Simple carousel — when to take antibiotics, when NOT to, and why completing the course matters. · Platforms: instagram, facebook, whatsapp
Doctor explains why buying antibiotics without prescription is dangerous. · Platforms: instagram, youtube
Past themes
Official theme for 2024.
Related services
Same category
The people we work with
Hospital leaders, doctors, and clinic teams on the websites, marketing, and growth we build together.
Hospital Marketing
GM - Marketing, Indraprastha Apollo Hospitals · New Delhi
On scaling multi-specialty healthcare marketing and patient trust
Watch on YouTubeOncology
Senior Oncologist · Hyderabad
On reaching Google’s top 10 for specialist searches
Watch on YouTubeMaxillofacial Surgery
Maxillofacial Surgeon · Delhi NCR
Achieving #1 Google ranking and consistent patient leads
Watch on YouTube
Free executive download
A 90-day plan from first search to booked appointment.
17 pages · Built from our work with 350+ healthcare clients · Updated for AI search
Free · 30 min · no commitment
Tell us the audience and the channel, and we'll plan your World Antibiotic Awareness Week campaign with you.
Why choose us
Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.
It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.
Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.
HIPAA-aware handling, ASCI-reviewed creative, and GDPR/DPDP sign-off on every campaign — our standard, not an upcharge or an afterthought.
The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.
Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.
We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.
Healthcare-only · since 2016
A team that does one thing well.
Keep going
Adjacent services, problems we’re asked about most often, and the case files that show how we work.
How we run it for practices like yours
Inside Healthcare SEO
Inside Healthcare SEO
Inside Healthcare SEO
Pairs with this engagement
Pairs with this engagement
Common issue in this segment
Common issue in this segment
Launch service launch plan · 9 mo
Doctor brand ivf growth programme · 6 mo
Structured data code, added behind the scenes of a page, that spells out the content for search engines. Healt…
Three page-experience metrics Google tracks: LCP for loading speed, INP for interactivity, and CLS for visual …
Long-form playbook
Common reasons your clinic isn't showing on Google Maps: (1) Your Google Business Profile isn't verified, (2) …
Local SEO + media buying in Miami
Local SEO + media buying in San Francisco
Beyond the day
World Antibiotic Awareness Week gives multi-specialty hospitals a date patients recognise. The campaign lands harder when it builds on health awareness content you publish all year.
If you run the campaign in-house, the social media content calendar guide and what doctors should post on Instagram cover the planning. Patient education content keeps the topic working in search after the day passes, and email and WhatsApp follow-ups reach patients who missed the posts.
Awareness content is still advertising, so check the rules where you post: the NMC's advertising guidelines for doctors in India and Singapore's healthcare advertising rules. Can doctors advertise on social media covers the common questions.
Practical notes & supporting evidence
Start hereWorld Antibiotic Awareness Week campaign ideas.
Establish contextUse the published scope and relevant source material
Choose the next stepFollow the linked resource and assign an owner
For the proposed “Antibiotic Do's and Don'ts” idea, define the audience question before making the artwork. The calendar suggests carousel content for instagram, facebook, whatsapp. Write the message, the intended next action and the person responsible for checking medical statements into the brief. Review the final caption and visual together, including any terminology that may need explanation for a general audience. A campaign idea is a starting point for planning, not evidence that a particular format will perform better for your practice.
If you also use “Doctor's Message on Self-Medication”, decide whether it serves the same question or a different stage of understanding. Connect the pieces with consistent terminology and an appropriate destination for fuller information. Confirm the observance date and any annual theme with its current official organiser before publication; the stored calendar is a planning reference and should not be treated as a substitute for that check. Keep the source URL, approved text, creative version and publication date with the campaign record. This gives your team a clear reference when the content is adapted, translated or reused.
Client portfolio · Healthcare websites
