Global initiative to raise awareness about glaucoma — the 'silent thief of sight' that affects 80 million people, half of whom don't know they have it.
Pack contents
Strategic context
80 million people have glaucoma. 50% undiagnosed. Eye hospitals can drive massive screening traffic.
Target adults 40+. Green is the awareness color. Pair with factual screening information, not free-test offers. Partner with ophthalmology and glaucoma departments.
#WorldGlaucomaWeek · #Glaucoma · #SilentThief · #EyePressure · #GetChecked
Ready to execute
Age, family history, high eye pressure — who should get tested? · Platforms: instagram, facebook
What an intraocular pressure test checks, who is at risk of glaucoma, and how often to test. · Platforms: instagram, facebook, whatsapp
Why regular eye exams catch what you can't feel — glaucoma has no early symptoms. · Platforms: instagram, youtube
Past themes
Official theme for 2024.
Related services
The people we work with
Hospital leaders, doctors, and clinic teams on the websites, marketing, and growth we build together.
Hospital Marketing
GM - Marketing, Indraprastha Apollo Hospitals · New Delhi
On scaling multi-specialty healthcare marketing and patient trust
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Senior Oncologist · Hyderabad
On reaching Google’s top 10 for specialist searches
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Maxillofacial Surgeon · Delhi NCR
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A 90-day plan from first search to booked appointment.
17 pages · Built from our work with 350+ healthcare clients · Updated for AI search
Free · 30 min · no commitment
Tell us the audience and the channel, and we'll plan your World Glaucoma Week campaign with you.
Why choose us
Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.
It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.
Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.
HIPAA-aware handling, ASCI-reviewed creative, and GDPR/DPDP sign-off on every campaign — our standard, not an upcharge or an afterthought.
The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.
Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.
We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.
Healthcare-only · since 2016
A team that does one thing well.
Keep going
Adjacent services, problems we’re asked about most often, and the case files that show how we work.
How we run it for practices like yours
Inside Healthcare SEO
Inside Healthcare SEO
Inside Healthcare SEO
Pairs with this engagement
Pairs with this engagement
Common issue in this segment
Common issue in this segment
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Plan the campaign
World Glaucoma Week gives eye hospitals and ophthalmology clinics a date patients recognise. The campaign lands harder when it builds on disease awareness content you publish all year.
If you run the campaign in-house, the social media content calendar guide and what doctors should post on Instagram cover the planning. Patient education content keeps the topic working in search after the day passes, and email and WhatsApp follow-ups reach patients who missed the posts.
Awareness content is still advertising, so check the rules where you post: the NMC's advertising guidelines for doctors in India, HIPAA marketing rules in the US and CQC and ASA rules in the UK. Can doctors advertise on social media covers the common questions.
Practical notes & supporting evidence
Start hereWorld Glaucoma Week campaign ideas.
Establish contextUse the published scope and relevant source material
Choose the next stepFollow the linked resource and assign an owner
For the proposed “Glaucoma Risk Factors” idea, define the audience question before making the artwork. The calendar suggests carousel content for instagram, facebook. Write the message, the intended next action and the person responsible for checking medical statements into the brief. Review the final caption and visual together, including any terminology that may need explanation for a general audience. A campaign idea is a starting point for planning, not evidence that a particular format will perform better for your practice.
If you also use “Eye Pressure Test Explained”, decide whether it serves the same question or a different stage of understanding. Connect the pieces with consistent terminology and an appropriate destination for fuller information. Confirm the observance date and any annual theme with its current official organiser before publication; the stored calendar is a planning reference and should not be treated as a substitute for that check. Keep the source URL, approved text, creative version and publication date with the campaign record. This gives your team a clear reference when the content is adapted, translated or reused.
Client portfolio · Healthcare websites
