World Association for Sexual Health's campaign to promote awareness about sexual health, rights, and well-being globally.
Pack contents
Strategic context
Sexual health is still taboo in many cultures. Healthcare brands can lead with education and normalization.
Tasteful, educational tone. Non-judgmental. Partner with urology, gynecology, and dermatology (STIs) departments.
#WorldSexualHealthDay · #WSHD · #SexualHealth · #SexualWellness
Past themes
Official theme for 2024.
Related services
Same category
The people we work with
Hospital leaders, doctors, and clinic teams on the websites, marketing, and growth we build together.
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A 90-day plan from first search to booked appointment.
17 pages · Built from our work with 350+ healthcare clients · Updated for AI search
Free · 30 min · no commitment
Tell us the audience and the channel, and we'll plan your World Sexual Health Day campaign with you.
Why choose us
Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.
It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.
Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.
HIPAA-aware handling, ASCI-reviewed creative, and GDPR/DPDP sign-off on every campaign — our standard, not an upcharge or an afterthought.
The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.
Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.
We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.
Healthcare-only · since 2016
A team that does one thing well.
Keep going
Adjacent services, problems we’re asked about most often, and the case files that show how we work.
How we run it for practices like yours
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Pairs with this engagement
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Plan the campaign
World Sexual Health Day gives wellness and preventive care practices a date patients recognise. The campaign lands harder when it builds on wellness & prevention content you publish all year.
To plan the posts, the content calendar generator builds a 12-week schedule around dates like this one, and the social media content calendar guide shows how to fill it. For formats, read what doctors should post on Instagram; healthcare video marketing turns the strongest idea into a reel.
Awareness content is still advertising, so check the rules where you post: HIPAA marketing rules in the US and CQC and ASA rules in the UK. Can doctors advertise on social media covers the common questions.
Practical notes & supporting evidence
Start hereWorld Sexual Health Day campaign ideas.
Establish contextUse the published scope and relevant source material
Choose the next stepFollow the linked resource and assign an owner
For the proposed “STI Testing Awareness” idea, define the audience question before making the artwork. The calendar suggests carousel content for instagram, facebook. Write the message, the intended next action and the person responsible for checking medical statements into the brief. Review the final caption and visual together, including any terminology that may need explanation for a general audience. A campaign idea is a starting point for planning, not evidence that a particular format will perform better for your practice.
If you also use “Urologist/Gynecologist Tips”, decide whether it serves the same question or a different stage of understanding. Connect the pieces with consistent terminology and an appropriate destination for fuller information. Confirm the observance date and any annual theme with its current official organiser before publication; the stored calendar is a planning reference and should not be treated as a substitute for that check. Keep the source URL, approved text, creative version and publication date with the campaign record. This gives your team a clear reference when the content is adapted, translated or reused.
Begin with the question you need to answer, then choose the most appropriate destination in this collection. A guide explains a method, a checklist supports a repeatable review, a calculator explores assumptions and a case file documents a particular engagement. Reading them as interchangeable resources can create confusion. If you need to brief a supplier, start with the relevant service or framework. If you need to assess evidence, start with the source reports and the limits stated alongside the example.
Use the collection to narrow the investigation rather than adding every possible task to a marketing plan. Identify the stage where progress is blocked: discovery, understanding the service, making contact, arranging an appointment or following up. Choose a resource that addresses that stage and keep a short note of the evidence you need. A focused review is easier to act on than a long list of unrelated recommendations, particularly when clinical approvals and operational changes involve different people.
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