LOADING · BRANDING PIONEERS
The data
Every figure, attributed.
21 data points · Updated February 20, 2026 · Every row sourced
StatisticWhat it measuresSource
$3.14Google Ads Industry Benchmarks
Average CPC — All Healthcare Keywords
The overall average CPC for healthcare-related keywords on Google Ads is $3.14, though this masks huge variation by specialty.
$6.50-12.80Google Ads Auction Insights
CPC — IVF & Fertility Keywords
IVF-related keywords are among the most expensive in healthcare. 'IVF clinic near me' averages $8.40, while 'best IVF doctor' reaches $12.80.
$4.20-9.50Google Ads Auction Insights
CPC — Cosmetic Surgery Keywords
'Plastic surgeon near me' averages $6.30, 'rhinoplasty cost' $7.80, and 'breast augmentation surgeon' $9.50.
$2.80-6.40Google Ads Auction Insights
CPC — Dental Keywords
'Dentist near me' averages $2.80, 'dental implants cost' $5.60, and 'emergency dentist' $4.20.
$3.50-8.20Google Ads Auction Insights
CPC — Dermatology Keywords
'Dermatologist near me' averages $3.50, while cosmetic dermatology terms like 'laser skin resurfacing' reach $8.20.
$2.40-5.80Google Ads Auction Insights
CPC — Primary Care Keywords
'Doctor near me' averages $2.40, 'family doctor accepting patients' $3.80, and 'walk-in clinic near me' $3.20.
$5.10-11.30Google Ads Auction Insights
CPC — LASIK / Eye Surgery Keywords
'LASIK surgery cost' averages $7.40, 'LASIK near me' $5.10, and 'best LASIK surgeon' $11.30.
$3.80-7.60Google Ads Auction Insights
CPC — Orthopedic Keywords
'Orthopedic surgeon near me' averages $3.80, 'knee replacement surgeon' $6.20, and 'sports medicine doctor' $4.50.
$2.60-5.40Google Ads Auction Insights
CPC — Mental Health Keywords
'Therapist near me' averages $2.60, 'psychiatrist near me' $4.80, and 'anxiety treatment' $3.90.
$4.50-10.20Google Ads Auction Insights
CPC — Hair Transplant Keywords
'Hair transplant cost' averages $6.80, 'hair transplant near me' $4.50, and 'FUE hair transplant' $10.20.
$3.20-7.80Google Ads Auction Insights
CPC — Bariatric Surgery Keywords
'Weight loss surgery cost' averages $5.40, 'bariatric surgeon near me' $3.20, and 'gastric sleeve surgery' $7.80.
$8.50+Google Ads Geographic Data
CPC — New York City (Highest US Market)
Healthcare CPCs in NYC average 2.7x the national average. 'Dentist Manhattan' averages $8.50, 'plastic surgeon NYC' $14.20.
$6.80+Google Ads Geographic Data
CPC — Los Angeles (2nd Highest US Market)
LA healthcare CPCs run 2.2x the national average. High competition from MedSpas and cosmetic practices drives costs up.
$4.20+Google Ads Geographic Data
CPC — Houston / Dallas (Mid-Range US Markets)
Texas metro areas see moderate CPCs of $4.20-5.80 for healthcare, about 1.3x the national average.
$1.80-3.50Google Ads Geographic Data
CPC — Tier 2 US Cities
Cities like Charlotte, Nashville, and Phoenix see CPCs of $1.80-3.50, making them high-ROI markets for healthcare advertising.
$0.40-1.80Google Ads Regional Data
CPC — India (Major Cities)
Indian metro cities (Delhi, Mumbai, Bangalore) see healthcare CPCs of $0.40-1.80, with premium specialties like IVF reaching $2.50+.
$2.50-6.00Google Ads Regional Data
CPC — UAE / Dubai
Dubai healthcare CPCs average $2.50-6.00, with medical tourism keywords reaching $8.00+ due to international competition.
$1.20-4.50Google Ads Regional Data
CPC — UK Healthcare Keywords
UK private healthcare CPCs range from $1.20 for general practice to $4.50 for cosmetic surgery terms.
3.2%Google Ads Industry Benchmarks
Average CTR — Healthcare Search Ads
Healthcare search ads achieve an average click-through rate of 3.2%, above the cross-industry average of 2.8%.
4.8%Unbounce Conversion Benchmark Report
Average Conversion Rate — Healthcare Landing Pages
Well-optimized healthcare landing pages convert at 4.8%, with top performers reaching 8-12%.
2.1xGoogle Ads Time-of-Day Analysis
CPC Increase — Peak Hours (6-9 PM)
Healthcare CPCs spike 2.1x during evening hours (6-9 PM) when patients research after work. Smart bid scheduling can reduce costs by 30%.
Each figure is attributed to its source in the right-hand column. Benchmarks combine third-party industry research with Branding Pioneers first-party client data where noted.
Free download
Healthcare Google Ads Playbook 2026
How to drive cost-per-patient down — the levers that move it.
- AI Max campaign architecture (the new default)
- 5,000+ healthcare keyword database (by specialty)
- 200+ ad copy templates (compliance-safe)
- Negative keyword master list (1,200+ healthcare exclusions)
12 pages · AI Max + Performance Max architecture · Apr 2026 update
Why choose us
Why healthcare brands choose us.
Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.
- Healthcare-only
It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.
- AI-first systems
Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.
- Compliance built-in
HIPAA, ASCI, NABH and GDPR sign-off baked into every campaign — our standard, not an upcharge or an afterthought.
- Senior on every account
The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.
- Measured to the appointment
Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.
- Receipts, not promises
We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.
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