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Topic · 7 essays
Growth for health tech companies
Selling software to a hospital, a device to a surgeon or a test to a consumer are three different businesses with three different sales cycles. These posts are written for founders and growth teams in health tech: procurement, clinical evidence as marketing, unit economics and the claims a regulator will let you make.
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Health TechOct 30, 2026Hospital Security Questionnaires: Building the Trust Pack Before the Deal Needs It
The documents to pre-assemble before a hospital security questionnaire arrives: data-flow diagram, test summary, DPDP posture, incident proc…Nishu · 8 min readRead
Health TechOct 28, 2026Nurturing a Nine-Month Hospital Sales Cycle: A Content Calendar for Long Deals
A stage-based content calendar for long hospital deals: what to publish and send from first contact to contract so a months-long cycle stays…Nishu · 8 min readRead
Health TechOct 25, 2026Designing a Hospital Pilot: Success Criteria, Data Access and the Paid-Pilot Argument
A pilot charter for hospital deployments: success criteria, data access, ethics and device checks, exit rules, the argument for a paid pilot…Nishu · 8 min readRead
Health TechOct 23, 2026Selling to the Hospital Committee: Champions, Blockers and the Content Each Needs
A role-by-asset matrix for hospital buying committees: which proof each member needs, what champions forward, what blockers audit and how to…Nishu · 8 min readRead
Health TechOct 21, 2026Who Signs a Healthtech Contract in an Indian Hospital: Mapping the Procurement Chain
A working map of the roles in an Indian hospital purchase, from CMO and CIO to finance and purchase, with the objection each tends to raise…Nishu · 8 min readRead
Health TechOct 18, 2026CAC Payback in Healthtech: Calculating It for B2B, D2C and Marketplace Models
CAC payback means different things for hospital software, consumer health apps and marketplaces. Formulas, worked examples with hypothetical…Nishu · 7 min readRead
Health TechOct 18, 2026Marketing a CDSCO-Registered Device: What the Registration Lets You Claim
How India's Medical Devices Rules tie intended use to promotional material, and how to map every website, ad and sales-deck claim to an appr…Nishu · 8 min readRead
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