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Topic · 18 essays

Healthcare SEO

Search is still where most patient journeys start, but the page that gets the click has changed. These posts cover the technical work that makes a medical site legible to search engines, the content that earns trust with both readers and reviewers, and what AI Overviews have actually done to healthcare traffic.

Everything filed here

SEO, newest first.

Put it to work

The services these pieces come out of.

Everything here is written from engagements. These are the ones it comes from most often.

Reading is the easy part

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Beyond the archive

Where SEO reading leads next.

Performance from the portfolio

98.2K to 133K organic search clicks.

Raj Hospitals’ six-month comparison shows more search clicks and impressions across the two reporting windows.

Search clicks · 98.2K → 133K
+35.4%
Impressions · 21.9M → 27.7M
+26.5%
Average click-through rate
0.4% → 0.5%
Google Search Console · Raj HospitalsLast 6 months vs previous 6 months, as shown in the source report
Raj Hospitals Search Console comparison: 133K versus 98.2K clicks and 27.7M versus 21.9M impressions over consecutive six-month periods.
Percentage changes use the rounded totals displayed in the screenshot. Average position moved from 5.1 to 6.2. This is Raj Hospitals’ historical account comparison; the screenshot does not show absolute date boundaries.
Inspect original screenshot ↗Explore the Raj Hospitals case study →

seo · Portfolio

SEO & search visibility: selected work

Explore the collection →
Search measurement workflow ↗Hospital website design ↗