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Performance Marketing
Healthcare Google Ads Specialist
Gurugram, India (Hybrid) 3-5 years Full-time
You will manage Google Ads campaigns that connect patients with healthcare providers. Every click you optimize is a potential patient finding the right doctor. You'll manage $200K+ monthly ad spend across hospitals, clinics, and medical tourism organizations.
Why Healthcare Marketing is Different
Healthcare PPC operates under unique constraints: restricted ad policies, sensitive topics, high CPCs for medical keywords, and long conversion windows. A patient searching 'best cardiologist near me' might take 2 weeks to book. Your campaigns must handle delayed attribution, comply with Google's healthcare ad policies, and optimize for downstream conversions (appointments, not just clicks).
"Working at Branding Pioneers means my digital campaigns don't just generate leads—they actually help patients find life-changing treatments. That shared purpose drives everything we do in the Performance Marketing team."
BP
Current Team Member
Performance Marketing Department
Your Patient Impact
Your campaigns are often the first touchpoint between a patient in need and the doctor who can help them. Speed and relevance matter — the right ad at the right moment can change a patient's health trajectory.
Key Responsibilities
- Build and manage Google Ads campaigns for 30+ healthcare clients across Search, Display, and Performance Max
- Create procedure-specific campaign architectures — separate strategies for each hospital department
- Write compliant healthcare ad copy that builds trust and drives appointments
- Manage monthly budgets of $5K-$50K per client with full P&L accountability
- Implement conversion tracking: calls, forms, WhatsApp, appointment bookings
- Build and optimize landing pages in collaboration with web development team
- A/B test ad copy, landing pages, and bidding strategies for continuous improvement
- Provide monthly performance reports with patient lead attribution to hospital leadership
Real Work Scenarios
Scenario 1A fertility clinic in Mumbai has a $15K/month Google Ads budget but a 1.2% conversion rate. You'll restructure campaigns by procedure (IVF, IUI, egg freezing), build dedicated landing pages, and optimize to achieve 5%+ conversion rate.
Scenario 2A hospital chain needs Google Ads across 8 cities, each with different competition levels and CPCs. You'll build a scalable campaign architecture with city-specific budgets and bidding strategies.
Healthcare Expertise
Knowledge of Google's healthcare advertising policies and restricted content rulesExperience with medical keyword research — procedure terms, condition terms, doctor termsUnderstanding of patient search intent across the healthcare decision journeyFamiliarity with healthcare conversion tracking — calls, appointments, walk-insExperience with local service ads and Google Maps advertising for healthcare
Core Attributes
- 3+ years managing Google Ads with $100K+ monthly budgets
- Google Ads Certified (Search, Display, Video)
- Strong analytical skills — CPA optimization, ROAS analysis, bid strategy selection
- Landing page optimization experience — conversion rate improvement
- Clear reporting skills — translating ad performance into business outcomes
Universal Requirements (All Roles)
1
Healthcare experience is non-negotiable — you must have worked with hospitals, clinics, doctors, or healthcare brands. We don't train from scratch on industry knowledge.
2
Freelancing background required — you must have freelanced in the past or be currently freelancing. We hire people who've built something on their own, managed clients independently, and understand what it means to deliver without a safety net.
3
AI-native workflow expected — you must be proficient with major AI tools (ChatGPT, Claude, Midjourney, Gemini, Perplexity, Cursor, v0, etc.). We don't use AI as a gimmick — it's built into every workflow. If you're not using AI daily, you're already behind.
4
Office collaboration sprints — this is a remote-first role, but you should be willing to travel to our Gurugram HQ for up to 1 week per quarter for team sprints, client workshops, and strategy sessions. We'll cover travel and accommodation.
5
Results over credentials — we don't care about your degree, your English accent, or which college you went to. We care about what you've shipped, what results you've driven, and whether you can do it again here.
Our Values
Transparency
No politics, no hidden agendas. We share numbers openly — client results, team performance, company revenue. If something isn't working, we say it. You'll never have to guess where you stand.
Honesty
We tell clients the truth even when it costs us the deal. We tell teammates the truth even when it's uncomfortable. Honest feedback is how we get better — fast.
Integrity
Do what you said you'd do. Deliver what you promised. If you can't, say so before the deadline — not after. Your word is your reputation here.
Courage
Challenge bad ideas — even if they come from the founder. Push back on clients when their strategy is wrong. Take ownership of mistakes instead of hiding them. We reward courage, not compliance.
Tools You'll Use
Google Ads (Search, Display, PMax)Google Analytics 4Google Tag ManagerCallRail / Call TrackingLooker StudioUnbounce / Landing PagesMicrosoft AdsSA360
Success Metrics
- 1.Cost per patient lead (target: below industry benchmark by 30%+)
- 2.ROAS across client portfolio (target: 4x+)
- 3.Conversion rate from click to appointment (target: 5%+ for healthcare)
- 4.Ad quality scores (target: 7+ across key campaigns)
- 5.Monthly budget utilization and pacing accuracy
Services You'll Work On
FAQs
Healthcare Google Ads Specialist — FAQs
Google Ads Search and Display certifications are required. Video and Shopping certifications are a plus. We also value practical experience over certifications.
This role focuses on Google Ads. We have separate Meta Ads specialists. However, collaboration between paid channels is frequent.
Ready to Impact Healthcare?
Apply for Healthcare Google Ads Specialist — send your resume to hr@brandingpioneers.com
2.08MPatients Generated
$26.39MClient Revenue
Healthcare Google Ads Specialist
Full-time