All Positions
Sales & Growth
Patient Acquisition Strategist
Gurugram, India (Hybrid) 5-8 years Full-time
You will design and own complete patient acquisition systems for hospitals and clinics — from strategy through execution. You're the architect of growth, combining SEO, paid media, content, AI, and CRM into integrated patient pipelines that deliver measurable ROI.
Why Healthcare Marketing is Different
Patient acquisition is not lead generation. Patients don't impulse-buy surgery. They research, compare, consult family, check reviews, and choose the provider they trust most. The decision journey spans weeks to months. Your strategies must build authority and trust across multiple touchpoints, comply with medical advertising regulations, and measure success in patients — not clicks.
"Working at Branding Pioneers means my digital campaigns don't just generate leads—they actually help patients find life-changing treatments. That shared purpose drives everything we do in the Sales & Growth team."
BP
Current Team Member
Sales & Growth Department
Your Patient Impact
You design the systems that help patients find the right doctor at the right time. Your strategies directly impact healthcare access and patient outcomes by connecting underserved communities with quality medical care.
Key Responsibilities
- Design full-funnel patient acquisition strategies for hospitals and multi-specialty clinics
- Conduct market analysis — competition, patient demographics, search demand, referral patterns
- Build integrated campaign plans combining SEO, Google Ads, content, social, and AI automation
- Present growth strategies to hospital C-suite (CEO, CMO, Medical Directors)
- Set KPIs, budget allocations, and ROI projections for each client engagement
- Oversee execution teams (SEO, ads, content, web) to ensure strategy alignment
- Analyze campaign performance and optimize resource allocation across channels
- Develop medical tourism acquisition strategies for international patient pipelines
Real Work Scenarios
Scenario 1A JCI-accredited hospital in Chennai wants to grow international patients from GCC countries by 300%. You'll design a multilingual strategy spanning Arabic SEO, international Google Ads, WhatsApp-based patient coordination, and video testimonial campaigns.
Scenario 2A chain of orthopedic clinics across 5 Indian cities needs a unified growth strategy. You'll build a scalable framework that adapts to each city's competition level while maintaining brand consistency.
Healthcare Expertise
Deep understanding of patient decision-making psychology across specialtiesExperience with healthcare marketing compliance and medical advertising regulationsKnowledge of hospital operations — departmental P&L, bed occupancy, referral systemsMedical tourism marketing experience (multicountry, multilingual campaigns)Understanding of healthcare CRM and patient journey mapping
Core Attributes
- 5+ years in digital marketing strategy with P&L responsibility
- Experience managing $50K+/month ad budgets across Google and Meta
- Strong analytical skills — ROI modeling, attribution, forecasting
- Executive-level presentation and communication skills
- Team leadership — ability to coordinate across SEO, ads, content, and web teams
Universal Requirements (All Roles)
1
Healthcare experience is non-negotiable — you must have worked with hospitals, clinics, doctors, or healthcare brands. We don't train from scratch on industry knowledge.
2
Freelancing background required — you must have freelanced in the past or be currently freelancing. We hire people who've built something on their own, managed clients independently, and understand what it means to deliver without a safety net.
3
AI-native workflow expected — you must be proficient with major AI tools (ChatGPT, Claude, Midjourney, Gemini, Perplexity, Cursor, v0, etc.). We don't use AI as a gimmick — it's built into every workflow. If you're not using AI daily, you're already behind.
4
Office collaboration sprints — this is a remote-first role, but you should be willing to travel to our Gurugram HQ for up to 1 week per quarter for team sprints, client workshops, and strategy sessions. We'll cover travel and accommodation.
5
Results over credentials — we don't care about your degree, your English accent, or which college you went to. We care about what you've shipped, what results you've driven, and whether you can do it again here.
Our Values
Transparency
No politics, no hidden agendas. We share numbers openly — client results, team performance, company revenue. If something isn't working, we say it. You'll never have to guess where you stand.
Honesty
We tell clients the truth even when it costs us the deal. We tell teammates the truth even when it's uncomfortable. Honest feedback is how we get better — fast.
Integrity
Do what you said you'd do. Deliver what you promised. If you can't, say so before the deadline — not after. Your word is your reputation here.
Courage
Challenge bad ideas — even if they come from the founder. Push back on clients when their strategy is wrong. Take ownership of mistakes instead of hiding them. We reward courage, not compliance.
Tools You'll Use
Google AdsMeta Ads ManagerSEMrushHubSpot CRMLooker StudioGoogle Analytics 4CallRailWhatsApp Business API
Success Metrics
- 1.Client revenue growth attributed to digital marketing (target: 3x+ ROI)
- 2.Patient lead volume and quality scores across client portfolio
- 3.Client retention rate (target: 90%+)
- 4.Strategy-to-execution alignment score
- 5.New client acquisition through consultation-driven sales
Services You'll Work On
FAQs
Patient Acquisition Strategist — FAQs
Primarily strategic — you design the plans, set KPIs, and oversee execution. But you'll need enough hands-on knowledge to audit campaign performance and course-correct teams.
Healthcare experience is strongly preferred. If you come from another high-consideration industry (finance, education, legal), your strategic skills transfer — we'll train you on healthcare specifics.
Ready to Impact Healthcare?
Apply for Patient Acquisition Strategist — send your resume to hr@brandingpioneers.com
2.08MPatients Generated
$26.39MClient Revenue
Patient Acquisition Strategist
Full-time