§ 01
What NABH requires
The National Accreditation Board for Hospitals & Healthcare Providers (NABH) sets quality standards for Indian hospitals. Marketing implications:
- All claims must be substantiable from operational data
- Patient-outcome statistics must be from current accreditation period
- Comparative claims (vs other hospitals) require explicit consent + evidence
- Photography of patients requires written informed consent
§ 02
What we verify before publishing
- Outcome statistics aligned with NABH-reported metrics
- Photography rights documented in patient consent forms
- Doctor credentials verified against NABH employment records
- Service offerings aligned with accredited departments
§ 03
Common NABH marketing mistakes
- Stale outcome data (using 2-year-old metrics)
- Photography without explicit campaign consent
- "Best in city" or "#1" claims without verifiable evidence
- Promoting services beyond accredited scope