Branding · Dental — Inno Dental — practice identity
What NABH is, and what it is not
The National Accreditation Board for Hospitals & Healthcare Providers (NABH) accredits Indian hospitals against quality and patient-safety standards. It is not an advertising regulator. How a hospital may advertise is set by the NMC's Guidelines on Ethical Advertising (6 Oct 2026) and by the Clinical Establishments Act or the applicable state act. Our NMC Guidelines 2026 guide covers those rules in full.
How accreditation can be used in marketing
State accreditation status factually: NMC paras 8.3(i) and 9.1 list accreditation among the particulars a hospital may publish
Keep it current: name the accrediting body and make sure the accreditation is valid on the date of publication
Match the scope: promote only services and departments that the accreditation actually covers
Do not turn it into a ranking: "NABH-accredited" is a fact, while "best NABH hospital in the city" is a superlative the NMC guidelines prohibit unless independently verifiable (8.1(ix))
What we check before publishing
Accreditation status and scope against the hospital's current certificate
Doctor names, qualifications and SMR/NMR registration numbers on every post (NMC Expl. III and IV)
Written, specific patient consent for any patient image, which never makes a testimonial or promotional before-and-after permissible (NMC 6.2)
No outcome statistics, success rates or comparisons with other hospitals in promotional material (NMC 8.1(iii), 8.3(ii))
Published by Branding Pioneers · Published page information and practical marketing guidance
A practical reference for this page
01
Start hereNABH Marketing Standards
02
Establish contextUse the published scope and relevant source material
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Choose the next stepFollow the linked resource and assign an owner
Putting NABH Marketing Standards into practice
Use the NABH resource to distinguish the accreditation information a provider can document from general quality language used in marketing. Confirm the relevant entity, location and current published status before preparing a claim. Keep approved terminology with the creative so the meaning stays consistent across website, print and social materials.
Choose the resource that matches your next decision
Begin with the question you need to answer, then choose the most appropriate destination in this collection. A guide explains a method, a checklist supports a repeatable review, a calculator explores assumptions and a case file documents a particular engagement. Reading them as interchangeable resources can create confusion. If you need to brief a supplier, start with the relevant service or framework. If you need to assess evidence, start with the source reports and the limits stated alongside the example.
Use the collection to narrow the investigation rather than adding every possible task to a marketing plan. Identify the stage where progress is blocked: discovery, understanding the service, making contact, arranging an appointment or following up. Choose a resource that addresses that stage and keep a short note of the evidence you need. A focused review is easier to act on than a long list of unrelated recommendations, particularly when clinical approvals and operational changes involve different people.
Apply the material to your own practice
Document the local conditions before adopting an example. Include the service mix, available clinicians, languages, appointment process and existing digital assets. A method used by a hospital network may need to be simplified for a solo practice; a single-clinic process may need explicit location ownership when used by a chain. Keep those adaptations visible in the brief. The resource provides a way to organise the work, while your own records establish whether its assumptions fit.
Assign a person to each next action and define how completion will be checked. Editorial tasks need content and approval ownership, technical tasks need a release review and measurement tasks need a named source account. Keep evidence attached to the relevant decision instead of relying on a general claim that the programme is performing well. Revisit the plan when the service, market or operational capacity changes. The related links on this page let you move from an overview into the detail needed for that next action.
