LOADING · BRANDING PIONEERS
The data
Every figure, attributed.
22 data points · Updated March 1, 2026 · Every row sourced
StatisticWhat it measuresSource
$150-250Dental Marketing Benchmark Report
General Dentistry — CPA Range
General dental practices see CPAs of $150-250 for new patients. Emergency dental and cosmetic procedures skew higher at $200-400.
$350-600Medical Specialty Marketing Data
Orthopedic Surgery — CPA Range
Orthopedic surgeons pay $350-600 per new patient acquisition, with joint replacement leads averaging $500+.
$800-1,500Fertility Marketing Benchmarks
IVF / Fertility — CPA Range
IVF and fertility clinics have among the highest CPAs at $800-1,500 per qualified lead, reflecting the high patient lifetime value ($15,000-30,000+ per cycle).
$500-1,200Aesthetic Medicine Marketing Report
Cosmetic / Plastic Surgery — CPA Range
Cosmetic surgery CPAs range from $500 for non-surgical treatments to $1,200+ for surgical procedures like rhinoplasty and breast augmentation.
$200-400Branding Pioneers client campaigns (2,000+ clients)
Dermatology — CPA Range
Dermatology practices see CPAs of $200-400, with medical dermatology on the lower end and cosmetic dermatology closer to $350-500.
$300-700Hospital Marketing Benchmarks
Cardiology — CPA Range
Cardiology CPAs range from $300-700, with interventional cardiology leads commanding $500-800+ due to procedure complexity.
$250-500Eye Care Marketing Report
Ophthalmology / LASIK — CPA Range
LASIK and ophthalmology practices see CPAs of $250-500, with refractive surgery leads at the higher end of the range.
$150-350Branding Pioneers client campaigns (2,000+ clients)
Primary Care / Family Medicine — CPA Range
Primary care practices have relatively lower CPAs of $150-350, benefiting from high-volume, lower-competition keywords.
$400-800Hospital Marketing Benchmarks
Oncology — CPA Range
Oncology patient acquisition costs $400-800 per lead. Most oncology patients come through referrals (65%) vs. direct search (35%).
$200-450Branding Pioneers client campaigns (2,000+ clients)
Pediatrics — CPA Range
Pediatric practices see CPAs of $200-450, with parents being the primary decision-makers and typically searching during urgent care needs.
$300-600Medical Specialty Marketing Data
Neurology — CPA Range
Neurology CPAs range from $300-600, with headache/migraine patients on the lower end and neurosurgery leads reaching $700+.
$250-500Branding Pioneers client campaigns (2,000+ clients)
ENT (Otolaryngology) — CPA Range
ENT practices pay $250-500 per new patient, with sinus surgery and sleep apnea patients at the higher end.
$180-400Urgent Care Marketing Report
Urgent Care — CPA Range
Urgent care centers have CPAs of $180-400, benefiting from high-intent, location-based searches with strong conversion rates.
$200-450Behavioral Health Marketing Data
Mental Health / Psychiatry — CPA Range
Mental health practice CPAs are $200-450, with therapy patients lower ($150-300) and psychiatry higher ($300-500).
$350-700Surgical Marketing Benchmarks
Bariatric Surgery — CPA Range
Bariatric surgery CPAs range from $350-700, with a long nurture cycle averaging 3-6 months from first inquiry to consultation.
$250-500Medical Specialty Marketing Data
Gastroenterology — CPA Range
GI practices see CPAs of $250-500, with endoscopy and colonoscopy screening patients being the most cost-effective to acquire.
$150-350Branding Pioneers client campaigns (2,000+ clients)
Physical Therapy — CPA Range
Physical therapy CPAs are among the lowest at $150-350, driven by high-volume keywords and strong local search presence.
$600-1,200Aesthetic Medicine Marketing Report
Hair Transplant — CPA Range
Hair transplant CPAs run $600-1,200, reflecting intense competition and high patient lifetime values ($5,000-15,000 per procedure).
$400-800Medical Specialty Marketing Data
Urology — CPA Range
Urology CPAs range from $400-800, with men's health and ED-related leads on the lower end and complex surgical patients higher.
$500-1,000Surgical Marketing Benchmarks
Spine Surgery — CPA Range
Spine surgery patient acquisition costs $500-1,000, reflecting high competition and significant patient research cycles.
$300-600Aesthetic Medicine Marketing Report
MedSpa / Aesthetics — CPA Range
MedSpa CPAs range $300-600, with Botox/filler patients at the low end ($150-300) and body contouring at $400-700.
$200-400Branding Pioneers client campaigns (2,000+ clients)
Chiropractic — CPA Range
Chiropractic CPAs are $200-400, with new patient specials and local SEO being the most effective acquisition channels.
Each figure is attributed to its source in the right-hand column. Benchmarks combine third-party industry research with Branding Pioneers first-party client data where noted.
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How Much Should You Spend on Marketing?
2026 benchmarks from 2,000+ healthcare clients.
- Budget benchmarks for 20+ specialties
- Channel allocation templates (by practice size)
- ROI expectations (CAC, LTV, payback)
- Cost per patient benchmarks (2026 data)
11 pages · Real numbers · 20+ specialties · India + GCC + US
Why choose us
Why healthcare brands choose us.
Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.
- Healthcare-only
It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.
- AI-first systems
Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.
- Compliance built-in
HIPAA, ASCI, NABH and GDPR sign-off baked into every campaign — our standard, not an upcharge or an afterthought.
- Senior on every account
The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.
- Measured to the appointment
Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.
- Receipts, not promises
We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.
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